Cultural Care & Au Pair in America Price Wars

Looks like the "Coke and Pepsi" rivals of the au pair industry are slugging it out again in their never-ending battle to gain market share.

Cultural Care rose to their number one spot with an aggressive marketing campaign and expansion of services into Au Pair in America's territories and left Au Pair in America in the dust 6 years ago.

Au Pair in America, the nation's first au pair agency, has been struggling ever since to regain their #1 one position in the industry. Despite the competition, Au Pair in America raised fees in 2009 (they are now the most expensive program) and they continue to struggle with the negative effects of a weak and poorly funded marketing strategy.

Au Pair in America's launch of their new family protection insurance was a clever marketing come-back to Cultural Care's announcement they were not raising fees for 2009.

Au Pair in America unrolled their new program at the heels of Cultural Care's announcement they would not raise fees in order to provide host families financial relief during the economic crisis.

In response to Au Pair in America's new family protection plan, Cultural Care just announced their family protection program - the "Peace of Mind Guarantee" ensures host families if they are forced to withdraw from the program, due to a job loss, the company will refund any unused portion of their program fees and place the current au pair with a new family so she can complete her program.

In terms of lower fees and overall costs, The "Coke and Pepsi" wars between au pair agencies continue to be a win-win for host families.

To read the full details of these programs, read the press releases at www.aupairinamerica.com and go to Current News (Press Releases).

By Edina Stone, at 03/07/2009 - 13:44 Edina